This paradox is further explored in the lyrics, as the members sing: It’s an intriguing idea, giving the sense that the girls are both trapped with their emotions and vulnerable. The set is one unit but separates itself into individual spaces that allow each member to portray a different angle on the central theme of a broken relationship. It’s an image that both sets out the downward spiral of the song’s mood and draws the audience into “I’m So Sick’s” dizzying mix of motifs. The video begins with the members entering the set, fatefully ignoring the arrows that point in the opposite direction. The fact that it’s the six girls we are used to seeing running through flower fields or baking cupcakes makes it all the more striking. Even if it wasn’t A Pink centre-stage, this is an MV that raises the bar for sophistication. Naeun’s intro, spoken in English, hits just the right blend of sad and sultry to pull the audience into a compelling storyline. The palette is tinged with pink, but trades pastels for a darker tone that melds monochrome with splashes of deep red. Is this too little, too late? Or could “I’m So Sick” set the stage for a bright new chapter in the group’s career?įrom the opening shots, it’s clear that this MV aims to set itself apart from A Pink’s cute canon. The group are missing opportunities to show fans their range, which puts them in danger of falling behind competitors and music trends. In comparison, A Pink’s discography appears repetitive. Newer, fresher groups whirl through a range of concepts in the race to make their mark. What this strategy lacks, however, is room for growth and depth in both their sound and image. This comes as a surprise when A Pink has established a strong fanbase by playing it safe. Its lead single “I’m So Sick” revealed an unexpected departure from their signature soft, flirty style. On 2 nd July the group returned with One & Six, their first mini album of 2018. In a music industry known for its kaleidoscopic melding of genres and concepts, they have remained consistent throughout their seven years on stage.
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